Together with its partner Optima-Life, Firstbeat Technologies will hold an international expert seminar on sports and well-being at work in London on 19 March.
The name of the seminar, Getting the Balance Right, refers to the core benefit of Firstbeat’s products and services: finding the balance between stress and recovery.
The seminar serves up a balanced programme regarding high-level sports and the promotion of well-being. The speakers include a host of experts ranging from coaches of Olympic medallists to specialists in the field of health care and corporate performance development.
“Firstbeat’s message is consistent with regard to both world-class sports and the hectic business world. The same device that provides information on the condition of the body is used by F1 drivers, Olympic athletes, top players in team sports and key corporate personnel alike. When you train with intensity and efficiency, you must recover properly to achieve optimal performance. The corporate world and sports have plenty to offer one other,” Firstbeat’s Wellness Specialist Tiina Hoffman says.
In her presentation, she will speak about the service production models of Lifestyle Assessment that have yielded excellent results in health care and management team coaching.
Writer and journalist Patrick Jeffrey’s presentation will explore self-management, motivation and creative work.
Expert views on sports and well-being
The sports experts of the seminar include Josy Verdonkschot from the Netherlands, who coaches the Italian women’s rowing team and previously coached the Dutch team to Olympic victory,
Dr. Sergei Iljukov, a performance advisor to the Russian cross-country skiing, cycling and triathlon teams and Dr. Karl Cooke, the Sports Science Manager of British Tennis.
CEO of The NHS Confederation Mike Farrar will represent the health care perspective. In his organisation, Lifestyle Assessment has yielded excellent results with regard to preventing exhaustion among unit managers, for example.
Unilever has utilised Firstbeat’s method in the corporate world. Former Head of Health and Wellbeing Dr. John Cooper will talk about how heart rate variability measurements influenced work motivation and the ability to cope.k.
Excessive stress is a concern throughout the world
Firstbeat distributors and partners from all over the world have been invited to the Getting the Balance Right Seminar. Participants have been confirmed from 15 different countries. On the day before the seminar, Firstbeat’s distributors will get together to exchange information and ideas.
The upcoming seminar will be the second of its kind, and the aim is to establish it as an annual tradition that brings together the company’s key international personnel and important contacts to meet and discuss.
“What we have in store is a first-rate, thought-provoking seminar and an excellent event for networking. Last year’s event provided us with plenty of great experience, and the feedback we received was very positive,” Tiina Hoffman says.
She states that excessive physical stress is a problem that crosses national borders. Firstbeat’s message has resonated throughout the world.
“Workloads are too heavy and there doesn’t seem to be enough time for everything. In order to cope with the demands of day-to-day life, we need to find the balance of stress and recovery that suits us personally. Solutions to the decline in physical fitness are sought everywhere. We need an inspirational approach to tackle these problems,” Hoffman says.
Firstbeat’s International seminar: Getting the Balance Right 19 March 2013
www.optima-life.com/blogs/post/getting-the-balance-right
Date and time: 19 March 2013, starting with registration at 8:30–9:00 am.
Location: The Thomas Lord Suite, Lord’s Cricket Ground, London

